Brand kit
The LedgerIt logo, mark and app icon, ready to drop into a press piece, a partner page or a slide. Every file comes in a light and a dark version.
Tip: right-click the logo anywhere on ledgerit.ai to copy it or get this kit.
Assets
Logo
The horizontal lockup. Use it wherever there's room: headers, footers, partner pages.
App icon
The rounded tile for app stores and social avatars. The PNGs are square: stores round the corners themselves.
Using the logo
The mark is always black
On dark backgrounds it keeps its black body and gains a white halo. Use the dark files there; never make the mark white.
Leave it as it is
Don't recolor, outline, rotate, stretch or add effects to the logo, and don't rebuild the wordmark in another font.
Give it room
Keep clear space of half the mark's width on every side, and don't set the mark below 16px or the logo below 20px tall.
Plain backgrounds
Place it on flat color. On a photo, put it on a solid panel first.
Typefaces
- Sora SemiBoldHeadings and the wordmark
- Instrument SansInterface and body text
- IBM Plex MonoFigures and reference numbers
Color
LedgerIt is black and white. Color appears only where money needs a signal, and never in the logo.